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There’s nothing more valuable than experience.

In my more than 15 years of exploring the globe as a travel journalist, I’ve come across some great media relations strategies. I’ve been on well-executed press trips that fueled dozens of great articles, radio spots, blogs and television segments by providing quality guides, putting the emphasis on the truly local and creating itineraries that focused on not only the top tourist destinations but also the treasures I’d never have found on my own. I know what works…and what doesn’t.  I know what gets attention…what destinations can do to attract the spotlight…and how to build the solid working relationships with media that result in positive, on-going coverage.

I believe those experiences should be shared, so for five years I’ve been working with tourism professionals across North America and Europe giving results-oriented presentations and workshops designed to get media excited, engaged and productive.   What I’ve discovered is that the energy generated by groups of talented tourism professionals hearing great ideas and generating new ones can light up a room – and a destination.

Because I’m a storyteller, my presentations and workshops are built around real-life adventures, all tied to the hands-on wisdom they’ve taught me. My goal is to ensure that we’ll laugh, share best practices, and leave the sessions energized with concrete new plans - ready to put them into action.

I’d love to help you and your colleagues learn how to Make the Media Work for You. 

lizfleming@gmail.com

905-685-9451

Because of her vast knowledge and experience in marketing, the tourism industry, travel editing and publishing, Liz was a guest speaker at a training session organized by Parks Canada and it was very successful. I highly recommend working with Liz. Her professionalism and expertise are evident in everything she does.
— GUY THERIAULT | SENIOR MARKETING SPECIALIST (TRAVEL MEDIA), EXTERNAL RELATIONS AND VISITOR EXPERIENCE DIRECTORATE, PARKS CANADA
Liz Fleming delivered two workshops to New Brunswick’s tourism industry partners in 2015. She brought her extensive media experience, practical approach, keen interest in people and ability to share her knowledge and passion in a way that fully engaged each and every participant.
— MARGARET MACKENZIE | MANAGER, MEDIA RELATIONS & PRODUCT DEVELOPMENT TOURISM, HERITAGE & CULTURE DEPARTMENT, NEW BRUNSWICK TOURISM
Liz not only brings enthusiasm to her work, but also a strong knowledge of her eld and a presenting style that engages her audience. From her use of stories and interesting case studies to enhance a point, to her passion and vibrant personality, Liz has the ability to captivate the people around her and provide meaningful insights.
— JANICE GOUDIE | DIRECTOR OF COMMUNICATIONS,
NUNASAVIUT GROUP OF COMPANIES, GOOSE BAY, LABRADOR.